unlock idea potential

CREATIVE DIGITAL STRATEGIC INTELLIGENT BESPOKE CONTENT GROWTH MARKETING SOLUTIONS

potential energy

= energy stored in an object due to its position relative to other objects

idea potential

= energy stored in an idea due to its relevance to other people

lockpick

= identify idea potential + unlock the value

lockpick method compounds text // imagery // audio to forge creative tools that break locks & open doors:

text

imagery

audio

=

tone

look

feel

method

lockpick theory formulates strategies which triangulate the value of ideas:

build foundations

create connections

grow engagement

theory